


Because our responsibilities and demands limit our time, we have to choose carefully how we spend this precious resource to make sure that we align our tasks with our larger goals. We all have an ever-growing to-do list, and PMs are certainly no exception. Read the 15 habits of highly productive people. Successful PMs become masters of time management. To keep projects and people moving in the right direction, PMs must effectively prioritize the constant flow of tasks to stay focused on what truly matters. Product managers (PMs) are notoriously busy and have a million and one requests and demands vying for their attention and time every day, all day. Why are the 4 Ds Important for Product Managers? Placing a task or project into one of these categories helps you manage your limited time more effectively and stay focused on what matters most to you. The 4 Ds are: Do, Defer (Delay), Delegate, and Delete (Drop). It involves making a quick decision about what to act on now either by doing it yourself or delegating to someone else, what to act on in the future, or what to drop from your to-do list. The 4 Ds of time management, sometimes referred to as the 4 Ds of productivity, is a popular strategy for discerning whether or not a task or project is worth your time.
